When new words and terminology enter our vernacular, they often take on a connotation larger and broader than they deserve. Today, “green” and “sustainable” are synonymous with responsible living and construction, their meanings understood as clearly by an architect or engineer as they are by the lay person. They are buzz words that make consumers feel good about their purchases; they’re doing their part to protect the environment and help save the world. But, in certain applications, use of these terms is more than a misnomer; it’s outright false advertising.
